Revenue flow™
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How to align Sales, Marketing & Customer Success for predictable growth

The startup revenue chaos
Every startup begins with founders driving initial revenue through sheer vision and effort. Deals are closed on passion and belief.
As the team grows and new processes are introduced, the initial momentum can stall.
Often, it's not a revenue generation issue — it's a revenue alignment problem.
The alignment triangle
Three forces drive your revenue motion:
When these three aren't aligned, friction multiplies. Your pipeline grows but conversion drops. Forecasts drift. Morale fades.

Diagnosing misalignment
Ask yourself:
  • Is the founder still the top closer?
  • Do reps sell a different pitch than the founder?
  • Are we arguing over lead quality or process?
If yes to any, you've got an alignment gap. Fix your ops foundation with the Sales Ops Reset Checklist
The 3 steps to fix it
Codify your narrative.
What pain do we solve? Why now? What's the "aha" moment? Founders must transfer that story into the team's bloodstream.
Operationalize rhythm with Revenue Flow™
Define your cadences: pipeline reviews, forecast, retro. Make your operating system visible and shared.
Measure alignment.
Track leading indicators: consistency in messaging, deal velocity, forecast accuracy. Misalignment always shows up in lagging metrics first.
Case example
A SaaS founder we worked with was stuck at €800K ARR. Revenue team of 2, inconsistent process. We ran a 90-day alignment sprint — rebuilt narrative, cleaned CRM, set weekly rhythm. Six months later, pipeline conversion up 40%, founder out of daily deals.
Alignment scaled revenue — not more activity. Explore more playbooks in Resources.
About SalesLead
SalesLead is the fractional CRO studio helping B2B founders turn chaos into clarity and build predictable revenue systems.
We partner with Seed → Series B SaaS and SMBs companies to align Sales, Marketing, and Customer Success into one unified go-to-market motion.
Through our flagship Revenue Flow™ system, we’ve helped 35+ founders transform their teams into structured, data-driven, and self-sustaining growth engines.
Because predictable revenue isn’t luck — it’s leadership, alignment, and rhythm.
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The fractional CRO studio helping founders build predictable revenue systems.
Connect with us
LinkedIn // christophe@saleslead.fr